I remember when Amazon.com first burst onto the book scene. I am a book junkie, and there is no fix like a huge bookstore for someone like me. Amazon is the mother of them all. Meanwhile, back in Milwaukee, it very soon became apparent that every dollar I spent at Amazon was a dollar that Harry W. Schwartz Bookshops would never get. After one or two purchases at Amazon, I quit, went cold turkey. But we all know the results of everyone’s collective love affair with Amazon: Schwartz is now out of business, one of the truly great losses to our community.

It is clear that online buying does not just pose a hypothetical threat to our local businesses – the casualties are already out there. We owe it to ourselves, our community and our local business owners who bust their butts to stay in business to carefully consider the ramifications of our online buying. If each of us changes his or her purchasing habits even part of the time, we will have assisted in the reinvestment in our own community.

Nancy Ettenheim, Milwaukee Wisconsin Journal Sentinel (2010 Pulitzer Prize winner for local reporting)

Read the whole article here

Advertisements